Keep up with online and mobile ordering trends with these best practices

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Your customers expect a seamless and convenient experience when ordering from your website or app. They’ll want to easily find the product they are looking for, be able to pay with a variety of payment options, and have their purchase delivered as fast as possible.

It’s important that the order process is intuitive and doesn’t waste their time with unnecessary steps. If a customer has a bad experience on a website or app, they’re likely to leave and not use it again.

It’s also important that customers can order from any device—desktop, tablet, or mobile phone. Modern point of sale (POS) systems can easily manage your contactless ordering, especially when it comes to safe payment and reliable delivery options.

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Apply these online and mobile ordering best practices when finding the POS that is right for you.

Offer versatile dining experiences

Today’s best restaurants will be able to adapt to changing trends and customer demands. Online and mobile-friendly POS systems will allow you to offer your customers options that enhance their comfort and convenience.

With the right POS, you have multiple ways to provide the best customer experience. You’ll be able to offer customers the ability to order from a kiosk or app anywhere in the restaurant, as well as order food for take-out and delivery.

Build an intuitive online menu

Presenting customers with an online menu is a profitable step that will allow your business to adapt to changing demands. However, the online menu model of the past is just not going to cut it these days. Your online menu must be driven by these vital POS features:

Cloud-based data storage

Online and mobile ordering is interdependent on the cloud for multiple reasons. The cloud ensures that data from orders gets to where it needs to go. Updating and maintaining an online menu and accepting payments are fundamental elements only made possible by the cloud.

Online ordering and integration

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Taking advantage of the benefits offered by an all-inclusive POS system gets even better when online ordering is added. Selecting a POS provider that can include a ready-to-use, customizable website template gives you an edge. Customers enjoy your offerings in an intuitive format while you enjoy the minimal effort required in maintaining your mobile-friendly website.

Increase revenue by increasing payment methods

In addition to the integration of ordering platforms and your POS system is the need to include multiple payment options. There are several opportunities here that easily plug into any online or mobile ordering platforms you use:

Virtual terminals eliminate the need for the presence of credit or debit cards.
Mobile payment apps give you access to QR codes and external delivery options.
Web-based invoicing makes billing easy for larger events or catered engagements.

Deploying this shortlist of options through your POS software places you in the perfect position to support online ordering. Customers are assured that their payments are being properly accepted and their information is secured. Meanwhile, your POS software is working diligently behind the scenes to store this information for later analysis.

Leverage third-party delivery services with modern technology

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