Making dining more enjoyable while boosting your restaurant reputation

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One of the most important ways restaurants can boost their reputations is by having all the necessary information in a single, easily accessible location. This helps restaurants operate more efficiently, reduce waste, ensure adequate staffing, and avoid the hassles that can sour a diner’s visit.

 

Managing reviews: How they impact restaurant reputation

For a decade now, improving restaurant ratings on peer-review websites by as little as half a star has directly impacted reservations and revenue. That reality leaves restaurant owners and managers with a need to find management systems and technology that improve the customer experience and encourage diners to share their positive feelings online.

Best Point of Sale Systems

Here are just some ways an optimal POS system can help you monitor the critiques of your establishment, get involved, and ensure a strong restaurant reputation:

Provide access to restaurant review sites that allow eateries to claim their restaurant and receive an alert whenever a new review is posted.

Alternatively, you can set up a Google alert to be notified each time a new review appears.

Immediately respond to reviews when it makes sense. This is especially true with reviews that are critical and accompanied by a low star rating.

Take advantage of the insights that can be gleaned from the reviews. If several diners complain of slow service, for example, it’s unlikely that their experience was the result of a single busy shift or bad day.

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Quick tips for responding to reviews

Always be positive in your responses to reviews, and the more biting the criticism, the more pleasant and upbeat your answer should be. If the person’s complaint is about something you have no control over, apologize for their poor experience.
Don’t forget to respond to positive reviews as well, even if only to offer a personal “thank you” and an invitation to return soon.
If you want to challenge something negative in a review, it’s best to do so via a private message or offline, when possible, to avoid sounding defensive.

 

The rise of peer-review has led to an understanding of the online market as a feedback economy, meaning great customer experiences and the reputation for regularly delivering them directly attracts new customers.

This also means that any mistake might come with fairly significant consequences attached. A single negative review might not seem substantial, especially for the long-standing restaurants that might not be up to date on such beneficial technology. It happens to everyone, right? All business owners hit bumps in the road.

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That is true, but by not taking every measure possible to keep your customers, those bumps can turn disastrous. On average, a single negative review costs businesses 30 customers. That’s how much power a customer review holds. Here are some other key statistics:

Take charge of your restaurant’s reputation

The digital advantages of a modern POS solution let you take personal control of your restaurant reputation. In addition, the service and management features can let you provide a more efficient, more impressive service, and the internet connectivity gives customers a simple, logical way to share their positive experiences with others.

If you take the time to find a POS solution that suits your unique needs, you’ll be rewarded with a better version of your business that becomes its own best advertisement.

The POS experts at talech are ready to work with you to craft a POS system that provides all the features you need to generate excellent customer experiences and drive your reputation upwards. Sign up for a free demo to get a first-hand look at the capabilities of today’s cloud-based POS systems.

The above article was first published here.

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